Book Reviews

This is a list of book reviews which may be useful and interesting to those in the business of inventing. The reviews and opinions expressed on this page are not necessarily those of RMIA. 

Stand Alone Inventor!
by Robert G. Merrick

Good Book. I recommend it.
Review by Don Kesinger, May 2001

Though this book is filled with some very good information, it tends to be overly simplistic and sometimes contradictory. This is especially true in the area of marketing. On one hand he states "Marketing is a discipline so vast that it's a major field of study at most post-graduate business schools" which is correct. On the other hand, he claims that in only a few chapters he will "cover all the marketing you'll need to know for the various tasks required in starting your small business." What he doesn't say is that in order to do what he suggests you will need an MBA to do it.
Review by Bonnie Griffin Kaake, 5/2/2001